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behavioral modeling
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Our analytic services provide expertise in developing actionable solutions that address the following types of marketing behaviors or outcomes:

  • Customer Profiling
  • Prospect Acquisition (Response/Propensity)
  • Usage Propensity/Utilization
  • Marketing/Promotional Mix
  • Market Segmentation
  • Churn/Retention/Loyalty/Persistency
  • Customer Up-Sell/Cross-Sell
  • Life-time Value
  • Credit Risk
  • Price Elasticity
  • Discrete Choice Analysis
  • Conjoint Analysis
  • Sales Territory Planning

Our modeling methodologies include:

Regression-based Methods -  Single Target Variable (OLS, Logistic, GLM)

Regression-based Methods -  Many Target Variables (MANOVA, GLM)

Interdependency Methods – No Target Variable (Factor/PCA Analysis, Cluster Analysis, LCA, Conjoint Analysis, Multidimensional Scaling Analysis, Structural Equation Modeling)

Data Mining using Classification and Regression Trees (CART) and Multiplicative Adaptive Regression Splines (MARS)

In addition, we also provide the following services:

Experimental design of marketing tests:  The efficient test design, execution and analysis of marketing campaigns.

Survey Research Analytics

Evaluation of 3rd-Party List and Data Sources: Assess the added value of incremental names and data elements to your existing database strategy.